+44% enquiries
19% → 23% enquiry-to-admission conversion · 68% → 94% call handling
Maria Mallaband Care Group
Care growth · 77 homes · £118m portfolio
Next+ Advisory
Growth gets complicated. We make the next move clearer.
Fractional marketing leadership and growth advisory for UK businesses in care, property, hospitality and professional services.
Founded by David Russell, Next+ brings thirty years of commercial judgement to growth decisions.
If growth feels harder than it should, let’s find out why.
David Russell, Founder
Thirty years of senior commercial and marketing leadership.
Experience includes
- American Express
- Sotheby’s International Realty
- Wyndham Worldwide
- Maria Mallaband Care Group
- Innova / CoreCare
- North Bay Developments
- Radisson Edwardian
Most businesses don’t need more marketing. They need to know what is stopping growth.
ProofSelected experience
Selected commercial results
$12bn+
in property transactions supported · $6.5m+ PR value generated
Sotheby’s International Realty
International luxury property · network growth · 26 countries · 140+ offices
30,000+ members · 130+ affiliated resorts
Scaled a luxury leisure real estate proposition from start-up to a global network, spanning alternative ownership models, product development and brand strategy.
Wyndham Worldwide
Product development · Brand strategy · Alternative ownership · International marketing
What we doThree ways in
Clear decisions. Senior accountability.
Fractional CMO
Senior marketing leadership when the team needs direction and one person accountable for the result.
Fractional CMO services delivered through The Marketing Centre (opens in a new tab).
Growth Advisory
Find where growth is being lost when more marketing will not fix the problem.
Strategic Projects
Resolve one launch, market-entry or conversion decision before committing more money.
Why Next+?Blue-chip rigour. Commercial focus. No marketing theatre.
Senior enough to challenge. Practical enough to get things moving.
We don’t start with channels. We start with the commercial problem.
Next+ combines the rigour of American Express, the brand and commercial scale of Sotheby’s, the proposition and ownership-model thinking of Wyndham, and the growth and conversion discipline of healthcare and care.
Then we work out what matters, what doesn’t, and what should happen next.
SectorsFour priority sectors
Where we work.
We know where trust, long buying journeys and poor conversion put growth at risk.
Thought leadershipCommercial framework
The Future of Lead Generation
More channels. More complexity. One commercial objective: profitable growth.
01
Get found
Search, AI, reputation and relationships are changing how customers discover businesses.
02
Convert better
Visibility is only valuable when interest turns into genuine commercial opportunities.
03
Prove what works
Connect marketing investment to customers, revenue and long-term value.
Growth doesn’t come from adding more channels. It comes from connecting the right activities, improving conversion and investing in what works.
How we workThree rules
Three rules we don’t bend.
Marketing has to earn its keep.
01
Start with the problem.
Read the numbers. Listen to customers. Find where growth is lost.
02
Clarity before activity.
Decide what matters before adding campaigns, channels or cost.
03
Strategy means choosing what not to do.
A short list, clear owners and numbers attached. Marketing has to earn its keep.
ContactWhat’s next?
What’s next?
Tell us where growth is falling short. We’ll identify what needs to change.