Biography and photograph.

David Russell founded Next+ Advisory, providing commercial growth and fractional marketing leadership to care, property, hospitality and professional services businesses.

His experience spans acquisition and products at American Express, international property growth at Sotheby’s International Realty and Wyndham Worldwide, and enquiry and conversion gains in care and healthcare. He has also run his own business, giving him first-hand experience of proposition, customer acquisition, reputation and growth.

He helps leadership teams turn unclear growth problems into decisions with owners, measures and commercial consequences.

David Russell founded Next+ Advisory, a Yorkshire-based commercial growth and fractional marketing leadership business. Next+ works in care, property, hospitality and professional services, where buying takes time and trust decides the outcome.

David’s career spans blue-chip and owner-led businesses. At American Express, segmentation, testing and customer economics improved products and acquisition. At Sotheby’s International Realty, positioning and partnerships grew the international network. At Wyndham Worldwide, clear propositions took new ownership models into international markets.

That focus improved enquiries and conversion at Maria Mallaband Care Group; healthcare pipeline at Innova / CoreCare; senior living proposition and journey at North Bay Developments; and sales at Radisson Edwardian.

He has also run his own business, giving him first-hand experience of the commercial realities of proposition, customer acquisition, reputation and growth. His view is simple: marketing has to earn its keep. Start with the commercial problem, not the marketing plan. Often, the answer is fewer activities done properly.

He works as a fractional CMO, adviser or on a defined project, depending on the problem and level of accountability required.